Hi, my name is Ann Marie Christell. With over 20 years of experience as a hairstylist and earning over six figures, I now coach hairstylists on how to grow their business behind the chair without feeling overwhelmed or working longer hours. If you're looking to make more money, incorporate spiritual and sustainable principles into your business, and life, you're in the right place.

With Black Friday just around the corner, it’s the perfect time to think about how you can create amazing offers for your existing clients. These offers will not only make your clients feel special and more loyal but will also boost your clientele by encouraging those who haven’t visited in a while to come back. Here are 12 fantastic Black Friday offer ideas tailored specifically for your loyal clients.

1. Buy One, Get One Free

Offer a "Buy One, Get One Free" deal on haircuts or styling. This could be a free haircut for a friend or family member or an additional service like a color session. It’s a great ...

With Black Friday just around the corner, I want to share some fantastic strategies to help you attract new hair clients to your salon. Black Friday is an excellent opportunity to create special offers that attract both new hair clients and retain existing ones. People are ready to spend money, and it’s a great time to fill up your appointment book. In this post, we’ll focus on different strategies to attract new clients.

Attracting New Clients with Black Friday Offers

As a hairstylist, having a steady stream of new clients is essential. Even if you have a loyal client base, things can change—people move, lifestyles shift, and preferences evolve. Here are twelve irresistible offers to attract new clients:

• $20 Off Your First Visit: Offer new clients $20 off their first haircut, color service, or other service. This discount can entice first-timers to give your salon a try.

• Free Add-On for First Appointment: Include a complimentary add-on like a scalp massage, deep condition
...

In this blog post, I will share insights on a crucial topic for hairstylists: identifying and attracting your ideal clients. This process is essential for reducing stress and building a fulfilling, successful career.

Why Knowing Your Ideal Client Matters

Many hairstylists say they'll take any client, but this approach can lead to frustration and burnout. Just like in personal relationships, not every client will be the right fit for you. Recognizing and accepting this is the first step towards finding your ideal clients and creating a more enjoyable work environment.

When you understand who your ideal clients are, you can:

• Provide better service: Tailor your services to meet their specific needs.
• Reduce stress: Avoid clients who don’t appreciate your style or expertise.
• Improve marketing: Attract clients who resonate with your brand and values.

Steps to Identify Your Ideal Client

• Reflect on Your Favorite Clients

• List your top 10 favorite clients.
• Think abo...

Instagram är Mer än Bara Bilder – Så Använder Du Det för att Attrahera Fler Kunder till Din Salong

Instagram är inte längre bara en app för att dela bilder – det är ett av de mest effektiva verktygen för att attrahera kunder, bygga förtroende och få din verksamhet som frisör att växa. Men framgång handlar inte bara om att posta vackra hårtransformationer. Det krävs strategiska åtgärder som skapar äkta relationer och leder dina följare till att bli lojala, betalande kunder.

Om du är redo att låta Instagram arbeta för dig och din salong, så är här en steg-för-steg-guide för att förbättra din närvaro online och fylla din bokningskalender.

1. Bygg Relationer med ett Välkomstmeddelande

När någon följer din sida betyder det att de är intresserade av dig och ditt arbete. Släpp inte den möjligheten – få dem att känna sig speciella genom att skicka ett personligt välkomstmeddelande.

Så här skriver du ett effektivt DM som startar en konversation:

✅ Introducera dig själv: Börja med ett he...

If you are dreaming of another type of business then where you are at this moment then starting to journal around theses questions can help you to find the right answers around what is your next step so that you can start to create your dream life and dream business already now.

Start to explore these journaling questions:

-Who is it that you want to attract into your chair?

-What are the things and people that are draining to me at this very moment?

-What do I want my hairstyling business to look like 5 years from now?

-How can I start to attract my dream business and life into my life already now?

-What should I start to do differently already now? 

Take the time, date to explore yourself and you will be amazed with what will come up for you.

The moment you are working with a new client and it seems that it does not matter what you ask, you get that awkward silence. The client in your chair has no interest in you.

The idea of awkwardness is growing within you, and you get the feeling that it will be super hard to please the client sitting in your chair.

Just like all relationships in life, not everyone is a good fit for us! 

Not every client will be the right client for you.

This is why this week's Seren Flow mantra is: I attract clients that appreciate me for who I am and my energy!

If you are in an awkward position where you have a client who is not the right fit for you in your chair, then I want to invite you to just do your best. 

After, do not beat yourself up for the situation. Be okay, and hold on to the fact that you did the best that you could. If you have any awkward feelings or emotions, shake them out of your body, let them go, and do not make them into a big deal for yourself. 

Shift...

Hairstylist, 

Do you have your weekly check in ritual to track what is working in your business?

In order for you to have a healthy hairstyling business you need to keep track of what is working and what is not working in your business. 

Decide on what day that you are doing the check in, block off 30 minutes in your calendar the same day for the next 2 months.

Use this guide and start to track things.

1.Revenue!

There is one thing to think that you know and there is a totaly different thing to acually know and keep on track on what it is that you are accualyy generating each week.

2.Cost!

The same as looking at your revenue, is to look at what is it that your company is costing you each week. What bills and what things has been as a cost for you this week?

3.How many new clients have you had this week?

Count how many new clients you have had, also for each and every new client that you book in, while you are doing their hair alway ask them how they found you ...

I guess that you would not say no to more clients right?

But do you really want to have any type of clients?

Ask yourself who is it that I really want to help?

What type of person is that?

What are their values?

What is it about what you do and who you are that makes them attracted to your chair?

This weeks Seren Flow Mantra is “My dream hair clients are searching for me!”

Anytime that you feel a feeling of lack, “I do not make enough”, “I do not have enough clients”, “I do not like this person that sits in my chair”.

I want to invite you to use the mantra ”My dream hair clients are searching for me!”, hold this mantra close to your heart and when you are ready to take action ask yourself:

How easy is it for people to know that I as a hairstylist exist and my hair salon exist in the town that I’m in?

If someone would search on google hair dresser / hair stylist and your town, can you be found there, what happens if you do the same on social media?

Your 5 first steps to transform your hair salon into a sustainable hair salon that not only will create an impact for you it will also cause a ripple effect on your community and the world with the choices that you start to make as a sustainable hair stylist that shows that you care. 

1 .Find your own why! 

The very first step to transform your salon into a sustainable hair salon is for you to really understand why do you want to have a business that is sustai nable?

What is really the reason for yourself?

The more clear you can become about what is your why, the easier it will be for you to star to implement changes.

Holding on to your why is what will also attract even more of the clients that is interested in a sustainable salon because people want to get to know you and your story behind your why.

2.What part of your bussiness and life are you wasteful?

When it comes to running a salon that is sustainable it has not only to do with what you do in your salon, for me ...

When was the last time you sat down and really checked in with yourself about how you are feeling in general? If you feel that there are things in your life that are stressful for you, write that out for yourself. 

It is so easy to add more and more things to our list of things to do, the things that we need to do and also the things that we want to do. But what happens when there is just too much that is pulling you into a million different directions at the time? 

That is when overwhelm and stress can start to take  hold of you!

Society has increasingly embraced the idea that the more we do, the better, and that we should cram in so much and be able to take care of so many clients.

This weeks, Serene Flow mantra is: “I’m worthy of letting go of the things that are stressful for me!”

I wish for you to start looking at your life and your business from a new perspective. Do your check-in. How are things really working for me? 

Is there something that is stressi...