Hey lovely,
If you’ve ever had a client cancel last minute—or worse, not show up at all—you are so not alone. I know how frustrating it can feel when you’ve carved out a whole afternoon, prepped your space, and then suddenly… no one walks through the door.
I’ve been there too. After 20+ years behind the chair, I’ve experienced it all—no-shows, last-minute reschedules, and even clients who make you question why you started doing hair in the first place 😅
But here’s the good news: you don’t have to live in that frustration anymore. There’s a better way, and I’m here to walk you through it like a friend who’s already been down the road.
This blog post is your gentle, no-fluff guide to setting up systems that support your peace, your time, and your business.
Let’s make your workday feel calmer, shall we?
You already have the magic touch. The talent is there—what you need now are the boundaries and systems that keep your energy protected.
When you don’t have those in place, things start to feel a little messy:
You’re dealing with back-and-forth messages at all hours
You’re stressing over lost income from no-shows
You’re feeling pulled in too many directions
Sound familiar? You’re not alone, and you don’t have to stay stuck there.
Okay, real talk: I used to hate the idea of online booking. I thought I’d lose control or attract the wrong clients. But once I got my systems and branding aligned, online booking became my new best friend.
Here’s what it gave me:
More time to focus on the clients in my chair
Fewer distractions from phone calls or DMs
A much calmer schedule overall
I also set it up so each client gets:
A warm confirmation email with everything they need to know
Gentle appointment reminders
A friendly follow-up (with a link to leave a testimonial 💛)
Once it was all in place, I couldn’t believe I didn’t do it sooner!
Having boundaries doesn’t make you mean. It makes you clear. And clarity is kind.
You’re offering your time, your energy, and your magic to your clients—it’s totally okay to have rules about how they book and communicate with you.
Here are a few gentle boundary ideas to think about:
What’s the best way for clients to contact you?
What’s your cancellation window? 24 hours? 48?
Do you require deposits? (Spoiler alert: yes, you should!)
And remember, these boundaries aren’t just for them—they’re for you, so you can show up at your best.
Deposits aren’t just about protecting your income. They’re about setting the tone. When someone invests upfront, they’re showing you: “Hey, I respect your time.”
Even my long-time clients pay a deposit. No exceptions. And guess what? They totally get it.
Here’s how I do it:
Clients can reschedule up to 24 hours in advance and keep their deposit
If they cancel or no-show, the deposit stays with me
Want to rebook? They’ll need to pay a new deposit
Having this system in place removes the guesswork, guilt, and awkward convos.
I want you to stop repeating yourself 1,000 times a week. Let automation be your assistant!
Set up automated:
Confirmation emails
Appointment reminders
“What to expect” videos or emails (bonus points if you record a short, friendly one!)
Most clients will watch a 1-minute video before they read a long policy page. Trust me—this tip is golden.
Your Instagram isn’t your policy manual. It’s your digital storefront—your vibe, your work, your magic. Use it to attract dream clients.
Your policies? Keep those tucked into:
Your website
Your online booking system
Your confirmation and reminder emails
Keep it light on social, and guide people gently into your more structured systems.
If you’ve got a client who reschedules every time or ghosts you regularly… it’s time for a heart-to-heart.
Here’s what works:
Always require a deposit (yes, even for them!)
Speak directly—kindly, but clearly
Have the convo in person or over the phone (texting can get messy)
You’re allowed to protect your energy and say no to clients who aren’t respecting your time.
Instead of spiraling when a client cancels, try this:
Take a breath
Shake off the irritation
Look at your waitlist or recent inquiries
Reach out with kindness
And if you can’t fill the spot? Use the time for YOU. Content creation, journaling, rest—it all matters.
I know how deeply you care. I know how much love you put into your work. That’s why I want you to have systems that love you back.
You don’t need to burn out to be successful. You don’t have to answer DMs 24/7. And you absolutely deserve to feel calm, confident, and in control of your schedule.
If you need help getting your systems set up, I’d love to welcome you into the Serene Flow Marketing Club. It’s just $1 for your first 30 days, and it’s packed with coaching, templates, strategies, and support.
👉 https://www.serene-flow.com/offers/FQ64naYL
You’ve got this. And I’ve got you.
With love, always,
Ann Marie
50% Complete
The day that we really start to show up in the world in a different way, we can start to create a massive change!
If we all start to take our own journey seriously and own that, then together we can create a massive change!
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